#1. How can our country be healthier?
#2 .How can our country save more money?
#3. List all of the places that you notice marketing? (that means you should have your marketing there)
#4.List as many places and events where you can have a booth, put your SWAG from your biz in a gift bag or where you can go and mingle to hand out business cards. Ideally with the month associated with the event.
#5.Who should (your chosen person at your table) cross market with and how:
Chanell Ryan –Sky Ute Casino: Children groups, Schools, Bowling Parties, Mini Golf, Transportation from Durango, Chamber Events, Non-profit events, Bowling Shoe Decoration contests, Elderly, Traveling teams, After school programs, Sponsored leagues, Corporate Groups – team building, FLC
Kelly Hilbard- FasTrack Communications (only works with large firms): Chamber, Installers of communication lines / equipment, Commercial Developers, Alliances / Economic Development, Crowd funding (Iron Horse or large gatherings)
Cross market with for Grow Dome: Farmers market, Naturopaths, Yoga, Health food stores, Garden clubs, Hardware stores/ greenhouse, 9R, Preschools, Government contracts, Churches, Manna soup kitchen, Restaurants, Potshops, Shopadoodle.com
Cindy Dvergsten - Whole New Concepts LLC Cross marketing with:
schools/education, especially Native American Programs at Fort Lewis in spirit of communication, specialty construction crews, Growing Spaces, La Plata County, Turtle Refuge Café, Farmer's Market, Leading Edge
#6. What characteristics do you look for (in your next chosen person at your table) and how can they market that they are those things:
Tamara Jessup Quality Home Health Care: Reliable, Trust, Empathy, Health Navigating Insurance, Educated, Licensed, Long term care policies, Feedback from workers in three counties, Patient care, Certified nurse assistant, Referrals from doctors, Continuity in care, Access for family members, Training resources
Laura – VP Alpine Bank: Follow-up w/ commitments to community, Do what you say you are going to do, Be Honest / Fair, Find creative in finding way to help small business, Service and give breaks to really, really small business, Be friendly, Offer great customer service, Adapt to locals needs, Be Reachable / post phone numbers to local bank, Think outside of the box, Work with community outreach, Teach youth- Banking, saving, balance of checking books, Make us feel like someone of value to you, not just someone to put $$ into your bank
Susan with shopadoodle.com: Price, Subscription period, Ease of use, Navigation, Other businesses in my area, Sub headings, No clutter, Links that work, 1st when searched, What are the search words, Updated, SEO, Have the products that you want, Feedback link, Ratings, Testimonials
Lara Durango Photo Fun Booth: Use Event Calendar for leads on whatshappeningdurango.com, fun - props/gadgets, delivery, reliability party atmosphere, personable, outgoing, loud or themed outfit for event, adding value, strong brand, website – fun, testimonials, calendar on website
#7.How can (your next chosen person at your table) get more visibility?
Wendy Bryant Sunflower Plant Services: Wedding expo, Rent out plants, Blooming plants at casino, Stage houses, Interior designers, Home care and vacation rentals, Home and Ranch Show, Parade of Homes, Word of mouth, Business cards, Christmas display set ups in home and businesses, Seasonal advertising.
Kathy at the Spa Shop: Speed pampering, Hotels, Chiropractors offices, Massage with others, Classes This was very hard for the Spa Shop because they are very visible in Durango.
Karen Skelly Photography: stickers (I've Been Shot) , photo albums as gifts with logo on back, discounts through printers, logo on gift boxes
Connie of Pagosa Medical Center: looking for places to promote their Coronary program: Senior Citizen Center, Doctors, ER, Prevention program in elementary and middle school, Cause and effect of drugs on the heart w/ middle school and high school kids, Health Fair, Visitors pack, Hot Springs, Sport Programs, Gyms, Alternative medical, Local Dept of Health, if the program has a place for low income - Food banks / Shelters